I. What Adam Can Offer
Above: Former purchase and sale with Adam's client in Kingsmill within Williamsburg. Image courtesy Raider Photography
The Basics:
My standard marketing (including 3% listing side commission on single-family residential, 5% on commercial, & 5% on land, with "*" by reduced offerings for lower listing side commissions) begins with:
1. Placement on 4* MLS,
2. Matterport virtual tours (including interior & exterior*)
3. Aerials
4. Professional photos.
5. Top 1% area photos (from the ground and the air, with limitations on new photos for low commissions).
6. Paper marketing to around 100 agents at my firm* & same flyer on property in a flyer box on the sign & in the building
7. Email marketing to those same roughly 100 agents,
8. A social media campaign with an average reach of over 10 thousand and average engagement of over one thousand* (also excluding certain distressed properties that are in a condition that could lead to public heckling, i.e. unusually dirty properties & those with many obvious repair needs)
9. Open houses*
10. Highly comprehensive responsibilities & obligations of buyer & seller with page #s to reference on contracts*
11. Highly detailed property walk-throughs for all sellers who want to maximize profits by not going as is, but available for as-is sales as well.
12. Data input in MLS is highly detailed to consistently max out the public remarks space's word count (within 95%) to display positive property elements & check far more property features than most agents for similar properties to maximize searchability.
13. Highly comprehensive offer comparison spreadsheet*
14. Highly comprehensive emails edited according to situations at each major step of the process to guide you thoroughly. An informed seller can make the best decisions.*
15. Extensive writing on numerous subjects beyond email direct content that can be provided on-call, with over 50,000 words on my website alone.
16. Limited highly practical staging assistance, including (if not already present) hand towels, interior floor mats, exterior entry mats, shoe covers, toilet paper, basket for shoe covers w built-in label, metal step-to-open trashcan, etc.*
17. Snacks and drinks of much better selection, quality, and quantity than typical if present at all.*
18. Stands available to put 11x17 cardstock images of the home while staged if the furniture is removed prior to listing and to put on location and nearby aerials if desired*
19. Top 1% live video available for prospective buyers with Adam's showings available for unrepresented buyers and unavailable buyer's agents (see section VI).
20. Adam will typically reach out to all prior parties who expressed interest or showed the property without ruling it out prior to acceptance of an offer.*
21. 2-3 electronic MLS lockboxes & a contractor lockbox
What I Offer to Buyers and Sellers
I seek out creative solutions to resolving problems and helping my clients save time and money, such as offering live or recorded video to those out of state, whether for repairs completed for sellers or showings for buyers.
To find creative solutions, I use the wealth of knowledge at Garrett Realty Partners, including that of my father, who has had a higher sales volume than anyone in many Hampton Roads cities for around 3 decades at the time of this writing. I also apply research techniques to find methods that people who have been in the industry for decades have never seen, which was helped in part by my 8 months in the marketing department prior to entering into sales.
My honesty is both the biggest reason why sellers that interview me decide not to list with me and one of the top reasons why people that decide to work with me love me. I compete against other Realtors who know that by inflating the value that they say a home is worth and by telling them that it doesn't need any work even if it does that they will be more likely to get the listing. If you see my reviews and online recommendations, you will find multiple reviewers talk about how much I value ethics, taking care of my clients' best interests, etc.
When you work with me, you get the personalized feel of a one-man show, with the kind of support that makes Garrett Realty Partners a one-stop-shop. I can personally help in areas that go beyond the realm of real estate. At the same time, for matters where my expertise is limited, I can connect you with others, such as the director of our senior division for elderly clients with real estate related senior-specific needs who can provide his services free of charge, lenders from multiple banks, a closing company, a GRP property management division, & a contractor service, who are all located in the Garrett Realty Partners corporate complex.
What I Offer to Sellers
Aerial photography comes standard with the DJI Mavic Air 2.
Virtual tours come standard with the Ricoh Theta Z1.
Just how effective?
My marketing is so effective that I would like to describe an exemplary listing where I received an offer $40,000 higher than the closed price of another agent. On that occasion, a listing of mine had 3 offers while I listed it. The seller went against my advice and rejected the highest offer. Shortly after they listed with another Realtor, convinced that I was not marketing the property enough despite marketing efforts that far exceeded that of a typical listing, likely in the top 5% of active marketing for homes. After multiple price reductions, a year later, it sold through that other agent, one of the top agents in VA, for $40,000 less than the offer that they had rejected while I was the listing agent that I recommended that they not reject. Keep in mind that the market had appreciated during that year.
In cities where I serve the most sellers, I can offer more Garrett Realty Partners advertising of nearby properties on Realtor.com and Zillow.com in many Hampton Roads cities than any other firm in Hampton Roads. Zillow is the number one place that buyers go to online besides the properties that agents send them directly. Realtor.com is one of the top 5 places where buyers go. Garrett Realty Partners spends over $50,000 a month on these two sources alone, in addition to their spending on many other sources. We are the top advertiser on both sources in Hampton Roads. By advertising on neighboring properties, when buyers contact us about a neighboring property that is not listed with Garrett Realty Partners, we can then direct them to properties that are listed with us. To give you an idea of just how powerful Zillow is, see the Google statistics below where people are searching on Google more for Zillow than "real estate" or "realtor" at the time of this writing.
Garrett Realty Partners is the exclusive real estate firm helping incoming white-collar workers receiving the Newport News Shipyard relocation package. The shipyard is the number one employer in all of Hampton Roads. This relationship brings buyers into Greg Garrett Realty. I am on the "shipyard team" at Garrett Realty Partners, and have helped buyers with the shipyard to purchase homes, including for over $500,000. We partner with numerous other businesses and organizations, including Riverside hospital, the 5th highest employer in Hampton Roads.
Garrett Realty Partners has had over 4,000 past clients, bringing a wealth of past buyers to the table to help you find a home buyer.
I have developed social media marketing strategies where I can get your home in front of thousands of people near the home you are going to sell. Let me know if you'd like that to be part of your listing agreement. Here's an example of the results of my social media marketing on FB on a post for a property that drew a lot of attention:
I have secured locations in dozens of businesses in Hampton Roads cities where I can place marketing for the home that you are going to sell in locations in your city so that incoming customers can see your home. While I do not always perform this service, you are welcome to include it in a listing agreement.
Some sellers sell from out of state, and in order to better explain to them the paperwork involved with a listing agreement, I made a video, which you can see here. You can also see my page dedicated to what we can do remotely/digitally here.
Some sellers want to maximize the profits on their home, but do not have the money to fix it to the point where it would sell for top dollar. At Garrett Realty Partners, we can sometimes have repairs completed without any initial expense of the seller, with the money needed for those repairs paid for from the proceeds of the sale.
I offer free home valuations for those looking to sell.
II. Examples of My Marketing
While paper marketing with highlight sheets and foldover brochures today aren't nearly as effective or important as they used to be, let me know if you'd like to include either in a listing agreement.
A Foldover Brochure I Put Together
Highlight Sheets I Put Together
